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Brand Book & Communication Object

Handmade by Bitossi

  • Art direction
  • Editorial

Together with the opening of the new museum and celebration of 100th year anniversary, Bitossi looked to create a signal brand book, somehow close to a catalogue. There came the idea to design something of portable size with textile cover. Italian or a writer’s native language were translated into English making the book a dual-language. 18.5x25cm dimension with 192 pages-long book consists of 93 photography and drawings. These photos were gathered from previous shooting and some archive documents which were scanned or shot specially for the occasion. Texts were written from designers to journalists from all over the world each contributing telling personal story about Bitossi. This almost 3-year long projects consists of all that is necessary to comprehend the famous ceramic manufacturing company from Montelupo Fiorentino in Italy. 

More info

Art direction: Christoph Radl
Graphic design: Yuta Kurimoto
Editing:
Ginevra Bocini, Marta Galli, PS design consultants
Photography: DSL Studio & Piotr Niepsuj
Contributors: Nicolas Bellavance-Lecompte, Porzia Bergamasco, Lorenzo Bini, Cinzia Bitossi, Ginevra Bocini, Francesco Bonami, Mirko Borsche, Wava Carpenter, Luca Cipelletti, Vincenzo De Bellis, Oscar Dubo , Fulvio Ferrari, Barnaba Fornasetti, Adam Nathaniel Furman, Roberto Giustini, Oliver Jahn, Marco Londi, Barbara Metz, Martina Mondadori, Fabio Novembre, Eve Racine, Christoph Radl, Federica Sala, Francesca Sarti, Stephen Saunders, Stefano Stagetti, Omar Sosa, John Tebbs, Dan Thawley, Marina Vignozzi Paszkowski, Pilar Viladas
Printed on: Cialux 1593 (cover), dolce vita white 120g/m2 (inside)
Client: Bitossi Ceramiche
Location: Montelupo Fiorentino, Italy
Year: 2019–2021

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Photography by Alberto Strada
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