Bitossi Ceramiche's international furniture and design fair
Salone del Mobile Milano pavilion
Bitossi Ceramiche’s redesigned stand for Salone del Mobile, the biggest furniture fair held in Milan each year for the past 100 years. The design process started with a wallpaper decoration to set the whole mood. First year using their identity colour blue. 8 meter library was installed at the front where vases can fill up the space to make the entrance with great impact. Shelves were screwed to the wall accordingly to fit short or tall, small or big vases. We have so far completed 3 fairs over the past 5 years where we project, come up with concept, stand set up and do styling. Each year’s concept adapts Bitossi’s new collaborations and what Bitossi should stand in the market. On top of architectural design, we also design print to digital invitations, postcards, catalogues and pricing brochures.