About

Profile
I am a Cross-Market Creative Strategist working with brands across Europe and Japan. I help them understand how their identity travels across cultures — where it resonates, where it loses meaning, and how to close that gap. With over 10 years across Milan and Tokyo, I work with brands for whom heritage and international presence actually matter.

My background spans graphic design, art direction and digital strategy, with an advisory practice that now extends into brand strategy and market consulting.

Vision
“Good design has purpose and consistency. It makes perfect sense. On top of that, it is aesthetically pleasing, intellectually stimulating and, above all, timeless.” My expertise is in communication. We all have a story to tell and I work with my clients to tell their story in an engaging and authentic way. Design is not just the application of technical skills. It is rooted in an immersive experiential journey to understand each client’s unique story. Meticulous research, listening and observation underpin our strategic diagnosis for each client. This initial process is vital to unearth the insights from which we can develop a roadmap for telling each client’s story.