I am an art director and graphic designer specialising in communication design delivering projects across a wide variety of media from print to digital. Based between Milan and Tokyo and am able to work internationally. I specialise in the industries of design, interior design, architecture, art and fashion with a keen focus on cultural and heritage aspects.
“Good design has purpose and consistency. It makes perfect sense. On top of that, it is aesthetically pleasing, intellectually stimulating and, above all, timeless.” My expertise is in communication. We all have a story to tell and I work with my clients to tell their story in an engaging and authentic way. Design is not just the application of technical skills. It is rooted in an immersive experiential journey to understand each client’s unique story. Meticulous research, listening and observation underpin our strategic diagnosis for each client. This initial process is vital to unearth the insights from which we can develop a roadmap for telling each client’s story.
Digital version of project based portfolio is available upon request.
StrategyObservations, analysis, research, listening and discussions are fundamental to building the right strategy to identify core message behind the brand and organisation.
IdentityIdentification of intangible essence of brand and organisation. Visualising then communicating this individual unique identity in the coordinated, aligned and in the most relevant way.
Art directionOverseeing of a projects as a leader where photography, video, illustration, interaction and many other creative instruments are harmonised and executed accordingly to the strategy.
DigitalWeb and interface design as well as online contents. UX (User Experience) is considered in large part of design to help build a successful experience as well XI (Experience Identity).
ArchitecturePermanent to temporary exhibition, display and space design in most cases working with architects and interior designers to create appealing and appropriate space.
SignageIndications with icons, typography and maps used to complete creative and user-friendly environment in architectural space together with giving identity to the space.
PackagingPaper packaging and labels as well as bottle design. Product development and concept design for a possible new direction can also be considered as part of design driven solution.
EditorialBook, catalogue, magazine, leaflet, journals. Prints are created in countless ways from paper variants, printing and binding technologies for appropriate situations.
GraphicLogo, poster, book cover, postcard, business card to other stationary, usually one-off project and does not consist of complex problem solving and is usually immediate.
Massimo De Carlo
MIT Senseable City LAB
MHC of Oman