Digital Lookbook

Digital lookbook serves the need for those boutique buyers to browse through the new collection prior to the store presentation. Pages are designed so items from each look can be purchased individually or otherwise simply through browsing all selected collection product pages.

The website needed to be easily and quickly browsed with the purchase to oversee all the looks and collections with least clicks as possible. With the new highly anticipated Into the Wild Capsule collection; Loro Piana’s second year participation of high performance hiking gear, we have finally launched the online lookbook in May 2024.