Over 7 Thousand Vases On One Floor

Fondazione Vittoriano Bitossi

September the 6th 2021, celebrating the 100th year anniversary of Bitossi, archive museum opened its door along with the new identity of Fondazione Vittoriano Bitossi – name given from the founder of Bitossi Ceramiche. The manufacturing company asked us to design the whole identity together with the exhibition space and signage system of the foundation and museum. The Bitossi Ceramiche logo harmonises the logo of Fondazione Vittoriano Bitossi with symbol made from the original typeface used for both logos. Kept to its simplest form yet communicates the prestige historical and cultural importance of the company.

The Foundation’s purpose is the enhancement and dissemination of the ceramic culture, historical research and scientific research passing on generation after another.

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Art direction: Christoph Radl
Graphic design: Yuta Kurimoto
Architecture: arch. Luca Cipelletti & arch. Nicolò Gobini (AR.CH.IT)
Coordination: arch. Gianni Vivoli & arch. Rosa Di Fazio (Vivoli e Di Fazio Associati)
Lighting: Studio Pasetti, arch. Alberto Pasetti Bombardella con arch. Claudia Bettini & arch. Chiara Brunello
Structural engineer: Studio Cerbioni
Electrical system: Studio Tecnodue
Mechanical plant: Termostudio
Lighting fixtures: DDS Elettronica S.r.l.
General contractor: Montucchielli S.r.l.
Installation: Punto Uno Arreda S.r.l.
Print house: Center Chrome Fine Art Print
Curator: Marina Vignozzi Paszkoski (Archivio Industriale Bitossi) & Porzia Bergamasco
Photography: DSL Studio & Piotr Niepsuj
Client: Bitossi Ceramiche
Location: Montelupo Fiorentino, Italy
Year: 2018 – 2021

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To put all 7 thousand pieces of ceramic on one floor was challenging but also gathering reputable printed documents and their information. Area by area, space by space, each collections and historical events are chronologically divided thanks to the help of curator Marina Vignozzi Paszkoski of Archivio Industriale Bitossi and Porzia Bergamasco.

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A big cropped imaged corresponds the below scanned images with both captions in English and Italian. Panels go in chronological order from Bitossi's birth, Aldo Londi's artistic directions with many collaborations to the modern design interpretations with many including Memphis designers.

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More than 2000 square meter museum space is preserved in their original structure; leaving evident memory of the industrial architecture. The contemporaneity was added by Luca Cipelletti's studio AR.CH.IT. We worked on the graphic element to emphasise Bitossi's original drawings to photography which needed to communicate well with the space created by the architectural studio. Big panels covered up the whole windows throughout the space leaving slight light to come in from behind. We were convinced one big image on a panel works best and we liked the idea of using their historical mould which were used in their famous Rimini Blu collections to give some twist in design.